About
Toms is a tea house that, through its carefully curated selection, portrays the history, tradition and culture of the place of origin of each of its products. The name Toms references an important figure in tea's modern history - Thomas Sullivan - who was a New York-based merchant that carefully wrapped tea leaves in individual fabric sachets, patenting thus the first commercial tea bag. Through a simple and clean identity, we portray tea itself as an experience - through scent and taste - that translates into wellbeing for body and mind. Our design is inspired upon the lifestyle that surrounds the daily ritual of drinking tea for which we developed a complex graphic system that helps identify all of Toms' products, categorising and emphasising their origins and key attributes and benefits.
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