About
It all began in the USA in 1954 with a milkshake machine salesman named Ray Kroc. Ray received an order from the McDonald brothers' hamburger outlet in California. He was fascinated by their operation - the menu was simple and inexpensive but the hamburgers were good; the fries were made in-store; and the shakes were thicker than usual. So Ray put a proposition to the McDonald's Brothers. "Let me open new McDonald's stores and I'll give you half of one per cent of the gross sales for the use of the name and the idea." The McDonald's brothers accepted and Ray opened his first store in Des Plaines, Illinois. He began to build the business by granting franchises to local entrepreneurs who were committed to the McDonald's principles. By 1960 Ray had opened 200 restaurants throughout the USA. In 1961 he bought the McDonald brothers' share of the business for $3 million and in 1965 the company went public and became the McDonald's Corporation.
Details
