About
Venda Velha intends to implement a business concept that aims to recreate a commercial and social environment from the beginning of the 20th century. The "sale" that included a "tasca" component was a regular meeting place of the population as an alternative to Sunday church church meetings. The "sales" were windows on the outside world and the media, where news of the absentees was received, where one could read the mail and the newspaper, where messages were left, and all this fed the local "bilhardice" daily. They were thus also points of a conviviality, which assumed multiple aspects. In them they bought what did not exist locally and knew the news of the outside world, sold locally produced goods and the "dry wine" that is registered in the monthly "roll" of families. These sales practically disappeared from Funchal and the opportunity to design a space with these characteristics in an old and classified area of the city allows therefore to preserve a memory of the Madeiran tradition, as well as to maintain a commercial activity with strong tourist potential. In this case, the concept of "sale / tasca" will not be interpreted in a merely museological way, but adapted to our contemporaneousness, since it does not intend to respond to the need to distribute essential goods, but essentially to create a playful space simultaneously to preserve a Part of the popular Madeiran memory. The concept of the environment that it is hoped to recover in this space is based on an old decoration made up of grocery furniture, oil lamp holders fixed to the walls, televisions and radios (years 20/30), chairs and tables of the time, tables with towels Overlappings and cloth napkins, coffee machine, coffee grinder, old scale, mobile with typical showcases of the old barns, ceiling and wall lanterns, benches and benches, shelves on the walls decorated with utensils for the making of the poncha.
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